The Delay step pauses the track for a set duration before continuing to the next step. Use it to space out messages, give users time to complete tasks, or align with milestones like Day 7, Day 30, or Day 90.
⚙️ Configuration
| Setting | Options |
|---|
| Amount | Any positive number |
| Unit | Minutes, Hours, Days, Weeks, Months |
Delays count all days, but messages are only delivered on weekdays (Mon-Fri).
⭐ Best Practices
- Space out messages: Never send multiple messages back-to-back
- Give completion time: Add buffer for tasks before follow-ups
- Align with milestones: Day 1, Day 7, Day 30, Day 90 intervals work well
- Keep momentum: Avoid gaps longer than 2 weeks between touchpoints
🎯 Common Patterns
| Use Case | Delay |
|---|
| Between same-day messages | 1-4 hours |
| Next-day follow-up | 1 day |
| End-of-week check-in | 3-5 days |
| Weekly intervals | 7 days |
| Monthly milestones | 30 days |
