The Delay step allows you to pause the execution of your track for a specified amount of time before moving to the next step. This step is essential for controlling the pacing of your track, allowing time for tasks to be completed, or spacing out communications appropriately.

Delay Configuration

Time Unit

Choose the unit of time for your delay:
  • Minutes: For short delays within the same day
  • Hours: For delays spanning several hours
  • Days: For delays spanning multiple days
  • Weeks: For longer delays spanning multiple weeks
  • Months: For extended delays spanning multiple months

Amount

  • Enter a number: Specify the exact amount of time for the delay
  • Flexible input: Use any positive number based on your timing needs

Common Use Cases

  • Processing Time: Allow time for manual tasks or approvals to be completed
  • Communication Spacing: Prevent overwhelming users with too many messages at once
  • Learning Intervals: Create space between training materials for better retention
  • Reflection Periods: Give users time to process information before continuing
  • Approval Workflows: Wait for manager approvals or reviews
  • System Processing: Allow time for integrations or data updates
  • Scheduled Releases: Time releases of information or resources
  • Milestone Spacing: Create natural breaks between major track milestones

Timing Considerations

  • Business Days: Consider whether delays should account for weekends and holidays
  • User Timezones: Delays are processed in system time, not user-specific timezones
  • Track Momentum: Balance giving users time with maintaining engagement
  • Workflow Dependencies: Ensure delays account for dependent processes or approvals

Examples

  • 5 minutes: Quick pause for immediate follow-up actions
  • 2 hours: Allow time for same-day task completion
  • 3 days: Standard waiting period for responses or approvals
  • 1 week: Longer processing time for complex tasks
  • 2 weeks: Extended period for major deliverables
  • 1 month: Significant milestone spacing or quarterly check-ins